Millions of leads. One source of truth.
LUMA is the end-to-end marketing intelligence platform built for lending. It reconciles attribution gaps, classifies every lead at the point of entry, and ensures publishers are paid fairly —giving your marketing team clarity, control, and confidence in every rupee spent.
What it does and why it matters to your institution
Full attribution tracking across Google Ads, Meta Ads, and affiliate networks — with clear status: attributed, conflicted, or unattributed — at the individual lead level.
Real-time lead classification — Perfect, Accept, or Reject — connected to your Business Rules Engine at point of entry, not after underwriting.
Transparent payout statements with automated reconciliation — affiliates paid on verified attribution, disputes resolved by audit trail, not negotiation.
Detects IP burst attacks, duplicate device IDs, phone hash deduplication, and suspicious traffic patterns before they drain your acquisition budget.
Optimises budget allocation across channels based on quality-adjusted CAC, LTV, and conversion rates — not raw lead volume. Automatically pauses underperforming campaigns.
ML-powered conversion rate forecasting, seasonal trend analysis, and budget allocation recommendations — built on your actual historical disbursement data.
Every lead. Every channel. Every payout — reconciled.
R1 — Publisher Click Log Fallback
When Appsflyer attribution is missing or conflicted, LUMA falls back to publisher click logs within a 7-day attribution window — resolving gaps automatically.
R2 — Device & Phone Deduplication
Deduplicates leads by deviceId and phoneHash — eliminating duplicate submissions across publishers and protecting your budget from affiliate gaming.
R3 — IP Burst Control
Detects and blocks click flood attacks and suspicious traffic bursts from known fraud patterns — before they register as attributable leads.
Lead-Level Attribution Dashboard
Drill down to any individual lead — full attribution history, BRE quality score, fraud flags, reconciliation status, and payout eligibility in one view.
Publisher Performance Ranking
Quality scores, conversion funnel analysis, and loan disbursement rates per publisher — automated commission tier adjustments based on actual performance.
Channel Quality Comparison
Apples-to-apples comparison across channels — quality-adjusted CAC, LTV by source, and conversion rate from click to disbursement for every campaign.
One agent. One system. Every agent connected.
NOVA
ORCHESTRATION
GREYCELLS
UNDERWRITING
VISTA
VOICE AI
AURA
COLLECTIONS
LUMA
MARKETING
MIND
MEMORY
Stop spending on leads
that dont become borrrowers
FyscalTech implements LUMA with your existing affiliate networks and ad platforms - one source of truth for every marketing rupee, from day one.